Indian and American cooking that
combines the best the two have to offer, yielding dishes
that are both familiar and new.
A native of Delhi who has
lived in America for almost 20 years, Suvir has embraced
classic American dishes like cornbread, brownies, and fried
chicken. At the same time, he still loves the dishes and
cooking techniques he learned in India, which include tricks
liketoasting herbs and spices to develop their flavors or
finishing a dish with an infusion of flavored oil to add a
note of brightness. In American Masala, he delivers
unexpected yet familiar recipes utilizing Indian spices that
layer flavors in simple but profound ways.
For example, he adds a bit of
cayenne to flattened cutlets before dipping them in highly
seasoned breadcrumbs for a completely addictive new take on
chicken parmesan dubbed parmesanspiced chicken cutlets or
using three kinds of lentils in the lentil and vegetable
stew for a more complex flavor and texture.
Some recipes in American
Masala begin with Indian dishes that have been adapted to
American ingredients, while others live someplace in
between. Whether inspired by one culture or the other, all
of the recipes are easy, beautiful, and taste amazing. From
snacks and starters to the evening meal, the Indian
influence brightens the flavors in dishes like sweet pepper
and onion bruschetta, spicy orange babyback ribs, and
tandoori roast Cornish hens.
American Masala isn't about
traditional Indian food - it's about adding new flavors to
the great American melting pot, using spices to liven up the
old standbys, and enjoying dishes that are exciting yet as
comforting as your mother's cooking.
About The Author
Suvir Saran, author of Indian
Home Cooking, has received numerous accolades for his
regional Indian cooking. The restaurant at which he is
co-executive chef, Devi, earned widespread critical acclaim
and is the only Indian restaurant in New York to earn a
coveted Michelin star. His latest endeavors include a new
restaurant in Philadelphia, and a chain of casual dining
restaurants scheduled to open in 2008. He is a contributing
editor to Food Arts magazine and teaches Indian cooking
classes that have been featured in the New York Times. He
divides his time between New York City and his farm in
upstate New York.
American Masala: 125 New
Classics from My Home Kitchen By Suvir Saran with Raquel
Pelzel Clarkson Potter/Publishers ISBN: 978-0-307-34150-1/
$35.00/Pages 272, 60 Color Photos/ October 2007
RIDING THE INDIAN TIGER:
UNDERSTANDING INDIA – THE WORLD'S FASTEST GROWING MARKET
by William Nobrega and
Ashish Singha Wal-Mart, GE, and Microsoft have all
opened major opera-tions in India, while Shell and General
Motors have invested in about 3,000 new factories on the
subcontinent. Why are these titanic companies pouring funds
into a country known for its slow economic growth? Because
today, there is a new India.
The new India is a raging
tiger in today's world economy that may unseat China as
Asia's largest economic superpower. Shedding its
socialist-dominated government of the twentieth century,
India has embraced capitalism, as large private equity funds
and a healthy middle class expand at a breakneck speed.
Riding the Indian Tiger
explains how business new India, including: • A
detailed profile of India's financial markets • Indian
business culture • Why India will outperform China in the
coming years • India's improving infrastructure • What
lies beyond IT and outsourcing • A clear forecast of the
opportunities ahead India's long history of Western economic
domination is over. It has finally overcome the legacy
orNehru, whose socialist policies stunted economic growth,
modernization, and global competitiveness for forty years.
Detailed and informative, Riding the Indian Tiger explains
the rules for succeeding in India's burgeoning market.
WILLIAM NOBREGA is
President and founder of The Conrad Group, LLC, (www.conradgroupinc.com),
a consulting firm specializing in emerging market strategic
planning and advisory services for institutions. He has
authored numerous articles and been the subject of many
profiles on television and in newspapers.
ASHISH SINHA is the
COO of Research, a UK-based research and analytics
offshoring firm. He has more than twelve years of experience
in investment banking, consulting, and knowledge process
outsourcing. Over the last six years, Ashish has built
business research capabilities at McKinsey & Company and
GE Capital.
Excerpts from the
book
"The India Railroad
Authority is an agency that was almost bankrupt 10 years ago
but is now generating over $5 billion in free cash every
year and has begun a massive modernization program of its
own."
"India is now at the
beginning of what may be the most amazing transformation of
a free market economy in modern history"
"Education is highly valued in India society, and with
access to quality education that includes skilled vocational
trades such as electricians, auto mechanics, plumbers,
welders, and others, a much larger percentage of the Indian
population will be able to have a productive and meaningful
livelihood. "
“An educated and
entrepreneurial populace combined with an entrenched
democracy will create the foundation for what may be the
greatest economic and social success story of modern
history.”
Q and A with author,
William Nobrega
Q: How did you meet Ashish?
A: Through Chicago GSB and
one of the professors. Marvin Zonis is a mutual
friend.
Q: How is the University
of Chicago helping your India project?
A: Marvin Zonis and many
other professors provided editorial guidance, and they
opened the doors to a number of key India relationships.
Marvin was my mentor for this book.
Q: What other books have
you written?
A: This is the first one to
be published, but I have two more in queue - The Next Wave
and Going Global without Going Under.
Q: Besides Ashish, who
helped you to do research to write this book?
A: Our own team consisted of
four dedicated analysts.
Q: How did
you find enough hours in a day to be a writer, businessman,
and husband?
A: I have a VERY understanding wife, but the
reality is that when you have a passion for something you can always find the
time.
The new India is a raging
tiger in today's world economy that may unseat China as
Asia's largest economic superpower. Shedding its
socialist-dominated government of the twentieth century,
India has embraced capitalism, as large private equity funds
and a healthy middle class expand at a breakneck speed.
Q: What are some factors
impending India's progress?
A: India still has big
hurdles in front of her, some of which include wide scale
poverty and illiteracy. Additionally what gives India
competitive advantage (democracy) can also tend to impede
India's progress as democracy demands debate and compromise!
Q: What was your first
impression about Indians?
A: Extremely bright,
creative, entrepreneurial, and very committed to the success
of India!
Q: What is your last
impression about Indians?
A: Extremely bright,
creative, entrepreneurial and very committed to the success
of India!
Q: Are there any stories
you are particularly fond of connecting to India?
A: The success of Indian
entrepreneurs which I highlight in my book. They mirror the
experiences, mindset, and dedication of their American
counterparts!
Q: What was your best
experience in India?
A: Engaging conversations and
debates with my Indian friends!
Q: What was your worst
experience in India?
A: Seeing children living on
the street!
Q: If you have to list one
single factor that contributed India's success what that
will be?
A: The Indian entrepreneur.
Q: You have covered wide
variety of topics in your book, but you have not much talked
about corruption in India. Why?
A: Corruption in India is a
fact, and I would not understate that fact. But like all
democracies, corruption in India will become less tolerated
as the populace becomes more informed and more demanding
vis-àvis the quality and responsiveness of government. The
United States government was also mired in corruption on the
early days of our democracy, but as the populace became more
informed, educated, and prosperous they demanded
accountability for their government. The key for India will
be education without an educated populace the full benefits
of a democracy cannot be realized and corruption will
continue to be a sad reality!
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