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The
rise of Indra Nooyi from her teen days at Chennai, India
through the struggling days at Yale University to her
imminent numero uno position at PepsiCo is indeed a saga
that may make even the staunchest follower of miracle jump
in disbelief.
Born
on 28 October, 1955 at Madras, Nooyi had her schooling and
graduation done at the city itself. She went on to obtain
her MBA degree from the Indian Institute of Management,
Calcutta in 1976
The
rise of Indra Nooyi from her teen days at Chennai, India
through the struggling days at Yale University to her
imminent numero uno position at PepsiCo is indeed a saga
that may make even the staunchest follower of miracle jump
in disbelief. But, it was sheer hard work, perseverance
and utmost belief in her own abilities that brought Nooyi
where she is today.
Born
on 28 October, 1955 at Madras, Nooyi had her schooling and
graduation done at the city itself. She went on to obtain
her MBA degree from the Indian Institute of Management,
Calcutta in 1976 and worked for two years in India - first
with Johnson & Johnson and then with Mettur Beardsell
Ltd - a textile firm, as product manager. Thereafter she
flew to the United States and attended the Yale Graduate
School of Management, from where she earned her Master's
degree in Public and Private Management in 1980.
Post-Yale,
Nooyi started her professional career in the US with
Boston Consulting Group, where for the next six years she
was looking after the international corporate strategy
projects and her clients ranged from textiles and consumer
goods companies to retailers and specialty chemicals
producers. In 1986, she joined Motorola as the
vice-president and director of Corporate Strategy &
Planning. Four years later, Nooyi shifted to Asea Brown
Boveri (ABB) in 1990 and spent four years as Vice
President (Corporate Strategy & Planning). She was
part of the top management team responsible for the
company's U.S. business as well as its worldwide
industrial businesses.
After
changing three jobs in a span of 14 years, Nooyi finally
settled with PepsiCo in 1994 -- when she joined Pepsi as
the Senior Vice-President (Corporate Strategy and
Development). In the process of joining PepsiCo, she set
aside another offer from General Electric, one of the
world's best run companies under Jack Welch, the legendary
CEO of GE - keeping faith on the words of the then CEO of
PepsiCo Wayne Calloway. Calloway was supposed to tell her
that "Jack Welch (GE's legendary boss) is the best
CEO I know, and GE is probably the finest company. But I
have a need for someone like you, and I would make PepsiCo
a special place for you." How right he was! And this
was strongly vindicated by this woman of substance over
the next twelve years.
Indra
Nooyi was able to make a mark for herself in this $33
billion global convenient foods and beverages company
within a very short time. One of the key executives behind
the company's transformation into a focused food and
beverage entity, her most notable achievements at PepsiCo
includes the drive to spin off the company's struggling
restaurant division, which included Kentucky Fried
Chicken, Pizza Hut, and Taco Bell in 1997; the spin-off
and public offering of company-owned bottling operations
into anchor bottler Pepsi Bottling Group (PBG);
influencing the company's $3.3 billion acquisition of
Tropicana, the juice company, in 1998; and arguably the
most discussed - the US$ 13 billion move to acquire Quaker
Oats, that brought the vital Quaker and Gatorade
businesses to PepsiCo.
As
a result of her performance at the helm of affairs in
PepsiCo, Nooyi was made the President and Chief Financial
Officer and was also appointed as a member of board of
directors of the company in 2001. In this position, she
was responsible for all of PepsiCo's corporate functions,
including finance, strategy, business process
optimization, corporate platforms and innovation,
procurement, investor relations and information
technology. Nooyi has helped engineer over $30 billion
worth of deals in the past few years and has successfully
combated some fierce competition from its arch-rivals Coca
Cola. Recently, she has been driving critical
cross-business initiatives to enhance operations and
enable PepsiCo to meet the changing needs of consumers and
retailers. Nooyi has directed the company's global
strategy for over a decade and remains a primary architect
of PepsiCo's restructuring moves.
Nooyi
is also a Successor Fellow at Yale Corporation and serves
on the board of directors of several organizations,
including Motorola, the Federal Reserve Bank of New York,
the International Rescue Committee, and the Lincoln Center
for the Performing Arts.
The
complexities and intricacies of a high profile job like
that of the CFO of PepsiCo have not been able to wither
the nuances of a typical South Indian woman from the life
of Indra Nooyi. Deep into the heart, she is still very
much an Indian wife, an Indian mother and an Indian
homemaker - no matter how much up the American Corporate
ladder she is placed. Nooyi has mastered the vital art of
balancing her family life with the corporate life and is
equally adept in meeting the various needs and demands of
her two daughters at home as she handles the different
issues raised by her peers, subordinates, customers and
shareholders in her office chamber.
Nooyi
lives at Greenwich in Connecticut with her husband Mr. Raj
K. Nooyi - a Management Consultant and their two
daughters. She is a highly religious person and a believer
in Lord Ganesha and Lord Balaji of Tirupati. In fact, not
only that she keeps an image of Ganesha in her office, she
has also influenced some of her colleagues at PepsiCo to
keep one at their respective offices on being told about
the Hindu belief about Ganesh being the symbols of
auspicious beginnings.
According
to Nooyi, her central pillar of success rests on three
important factors, which are "family, friends and
faith". She maintains that prosperity and comforts
notwithstanding, "when things look bleak and
uncertain, it's your family, friends and faith that pull
you through….And when I'm wrestling with change in my
life, good or bad, the first place I turn to, is my
religion. I tell you, it really helps"!
The
foundation for Nooyi's accomplishment can be attributed to
her humble middle class background where she was always
compelled to study hard and work hard to make a name for
herself. She believes, follows, practices and professes a
set of guidelines or 'rules to succeed' - which she finds
to be the key to excel in life. Phrases like "Be
yourself - never hide what makes you "; "know
what you want to do in life"; "Aim high and put
your heart into it,"; "Never stop learning and
keep your natural curiosity alive" and "keep an
open mind and follow what goes on" - may sound simple
words, but when followed to the core, might lead to what
Indra Nooyi is today!
Indeed,
all these years of hard work and toil must have been well
awarded for this Indian lady who has just completed her
golden jubilee - when on the 14th of Aug, the Board of
Directors at PepsiCo named Nooyi as the next Chief
Executive Officer, effective October 1, succeeding Steve
Reinemund, who plans to retire next May. The Pepsico Board
said in a statement: "We are exceedingly fortunate to
have a leader of Indra's calibre, vision and experience to
take the helm. She has been instrumental to PepsiCo's
solid direction and ongoing success and has the complete
endorsement and support of the board.""
Nooyi
will be the fifth CEO in PepsiCo's 41 year's history,
following the footsteps of Steve Reinemund, Roger Enrico,
Wayne Calloway and founder Don Kendall. Incidentally, she
will belong to a small band of female CEOs heading up
Fortune 500 companies that include Meg Whitman of eBay,
Patricia Woertz with grains giant Archer Daniels Midland,
and Anne Mulcahy at Xerox.
The
success and achievement of Indra Nooyi is just not her own
success. It is the success of every single Indian - boy or
girl who dreams big and believes in themselves. It shows
that if talent is genuinely supplemented by hard work and
determination, even an Indian girl of humble background
with no big money and solid backing can make it to the top
of one of the world's biggest company within a span of
only 26 years. Indra Nooyi is an example to follow, an
icon to revere.
Nooyi
undoubtedly stands apart and stands tall as one of the
most successful corporate icon and businesswoman of the
world by virtue of her grit, determination, perseverance,
hard work, business acumen, traditional background,
simplicity and a genuine self - the very virtues that
build her identity as an outstanding performer, a global
corporate celebrity and a deserving NRI achiever!
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