Designing the Ultimate Wedding Cake
|By Rina Shah, The Arpan Group|
That moment where the silver lining on the wedding planning cloud has finally arrived – the “design wedding cake” item on your wedding-to-do list! The venue has been selected, and contracts have been signed. You have met with every wedding vendor possible from photographers to wedding planners and décor professionals to hair and makeup artists. You have never been more ready to move on to more delicious tasks – choosing and designing your dream wedding cake!
Everyone in the wedding planning entourage is likely to get on board with this task. Couples may already have favorite flavors in mind and are looking to match the design with the overall theme for the wedding reception. Pinterest is a bride’s best friend during the wedding planning process, and even more so when it comes to designing the wedding cake. The challenge lies in finding the perfect design, while still ensuring the cake tastes delicious. A seemingly simple task is suddenly made more difficult, but at least tastings are involved.
Factors to Consider
Prepare for Tastings and the First Meeting
Coming to the tasting with the right people is just as important as bringing your appetite. Laljiani and Hasnain advise couples to “bring only the people who will have a final say in the decision regarding the cake design and flavors. While it may seem fun to have your bridal party, parents, and in-laws at your tasting, it can result in too many varying opinions and make the experience more daunting for the couple.” Staying true to what you as a couple enjoy will be important as you make the final decision. Though your guests should enjoy the cake, ultimately, the cake is one of many memories you will remember from that day.
The first meeting also gives bakers and cake designers to get to know the couple. An understanding of the bride and groom’s personalities as well as their likes/dislikes will shape the final design. Blackwell shares that “getting to know the couple a little bit is also very important to me. I enjoy getting a glimpse of their individual personalities and finding out how they met. This conversation usually reveals something interesting and unique that can be incorporated into their wedding cake.”
As you venture out to tastings, some additional questions to keep in mind include:
The Perfect Wedding Cake
The experts share their thoughts on the perfect wedding cake.
Mercedes: My cake preference is a simple, clean design with some height and a very marked focal point, such as a large bloom. I like muted shades with a touch of “bling” such as gold or silver. My flavor preferences are complete opposites because I always like to offer two flavors. The first would be a light Raspberry Lemonade combination, which is Lemon Chiffon cake with Raspberry and Cream Cheese fillings, and second would be Dark Chocolate cake with Salted Caramel and Chocolate Ganache fillings. Offering completely different flavors makes it more exciting!
Zehra and Saba: We always enjoy a cake that is unique, exotic, and daring. The one we enjoyed creating most was our dragon cake, which was a coconut cake with a mango buttercream and mango, passion fruit, and basic reduction as a topping. This cake was the perfect blend of sweetness, tanginess, and spice and would be a wonderful choice for a bride who is looking for an exotic dessert.
Special thanks to the bakers who contributed their advice and tips for designing a wedding cake.
About the Author
Rina Shah is the CEO and founder of The Arpan Group, a boutique ad agency and public relations firm that specializes in capturing untouched ethnic markets. From press releases and media kits to marketing materials and by-line articles, The Arpan Group customizes solutions based on the client’s needs. Based in the Bay area, The Arpan Group works with clients across the US. For more information, visit www.thearpangroup.com or call (703) 651-6670.