The Kashmir Files is the New Blockbuster
There was no publicity hype surrounding the film, and no dashing promotionals were released. Yet The Kashmir Files, directed by Vivek Agnihotri, is a blockbuster—and the film has grossed close to 1000 million. Apart from the general viewership, the film has been highly acclaimed by Indian Prime Minister Shri Narendra Modi, who reiterated the necessity of Freedom of Expression regarding this fact-based film. Released on March 11, 2022, this film has become a blockbuster within the first week. Many state governments have made the film tax free and have even granted a half-day holiday for government employees who wish to go watch the movie.
The cast of the movie includes Anupam Kher, Mithun Chakraborty, Darshan Kumaar, Pallavi Joshi, Puneet Issar, Mrinal Kulkarni, Bhasha Sumbli, and others. The story depicts a person’s accounts of the deaths of his parents when he visits Kashmir upon the death of his grandfather. The story, its authenticity, and the appeal of the plight of the Kashmiri Pandits have created a huge uproar among the viewers. Good reviews and word-of-mouth publicity has generated very good business for the film, proving once again that the content is king.
The film gradually geared up at the box office. Following an opening day collection of approximately 35.5 million INR, its earnings came close to 1000 million INR marks by the end of the week. According to film trade analysts, it is a blockbuster among mid-range films. No such film has ever been so successful. Not only is this an outstanding achievement for the film’s creators, director, and actors, but it is also an exceptional landmark for the Indian film industry, whose depictions of real-life incidents have received much acclaim. The success of the film has resulted in its being shown on an increased number of screens, the number of which increased to 2000 screens in the second week (up from only 630 screens at the time of release).
|The Kashmir Files 11 Days BoxOffice Collection|
|Day 1||[1st Friday]||$465,964|
|Day 2||[1st Saturday]||$1.1 Millions|
|Day 3||[1st Sunday]||$1.9 Millions|
|Day 4||[1st Monday]||$1.9 Millions|
|Day 5||[1st Tuesday]||$2.3 Millions|
|Day 6||[1st Wednesday]||$2.5 Millions|
|Day 7||[1st Thursday]||$2.3 Millions|
|Week 1||Collection||127.8 Millions|
|Day 8||[2nd Friday]||2.5 Millions|
|Day 9||[2nd Saturday]||3.2 Millions|
|Day 10||[2nd Sunday]||3.4 Millions|
|Day 11||[2nd Monday]||1.6 Millions|
|1st Week Total collection in the USA was $1.4 Millions|