Rina Shah

Rina Shah
rinashahRina Shah is the CEO and founder of The Arpan Group, a boutique ad agency and public relations firm that specializes in capturing untouched ethnic markets. From press releases and media kits to marketing materials and by-line articles, The Arpan Group customizes solutions based on the client’s needs. For more information, visit www.thearpangroup.com or email at rina@thearpangroup.com or call (703) 651-6670.

 

 

  • Amruta Houde

    Get to Know: Amruta Houde, Public Health Advocate

    Indians and Indian Americans have long been known for their success across a wide range of fields in the United States. Amruta Houde and Niraj Antani are two young Indian Americans making a mark and paving the way for others to join them in their …

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  • Get to Know: Niraj Antani, Ohio State Representative

    Get to Know: Niraj Antani, Ohio State Representative

    Get to Know: Niraj Antani, Ohio State Representative By Rina Shah, The Arpan Group   At the age of 23, Niraj Antani became the youngest serving member in the Ohio House of Representatives. Born and raised in Miami Township, Ohio, Antani remained in state and …

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  • Designing the Ultimate Wedding Cake

    Designing the Ultimate Wedding Cake

    By Rina Shah, The Arpan Group That moment where the silver lining on the wedding planning cloud has finally arrived – the “design wedding cake” item on your wedding-to-do list! The venue has been selected, and contracts have been signed. You have met with every …

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  • Facialmask

    Get to Know: Shilpi Chhotray, Founder of Samudra Skin & Sea

    Author by Rina Shah The Arpan Group While studying the human impact of coral reef ecosystems in Cairns, Australia, during her undergraduate years at Virginia Tech University, entrepreneur and environmentalist Shilpi Chhotray discovered a newfound respect for the integral role played by the oceans in …

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  • Scott Haas

    Get to Know: Scott Haas, Psychologist and Author

    Author by Rina Shah The Arpan Group Five years ago, clinical psychologist Scott Haas began interviewing Indian Americans and Indians living in the United States. Raised in both an immigrant family and a heavily immigrant community in Plainfield, New Jersey, Haas has a clear understanding …

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  • Eat, Drink, and Be Merry: Choosing a Wedding Caterer By Rina Shah, The Arpan Group

    Eat, Drink, and Be Merry: Choosing a Wedding Caterer

    Author by Rina Shah The Arpan Group For South Asians, weddings are just as much about celebrating a couple’s nuptials as about the festive food! Chances are guests may not remember intricate details from a wedding, but they will certainly recall memorable dishes and delectable …

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  • Palladium Hotel Group Small

    Mandaps, Marriage, and Mexico: Planning a Cultural Destination Wedding

    Author by Rina Shah The Arpan Group Crystal blue waters crashing down on a pristine white beach, while a gentle breeze ruffles through the palm trees. An elegantly draped mandap glistens in the sunshine, while an intimate crowd eagerly watches two people embark on the …

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  • 2015 Orlando MyShadi Bridal Expo: Vendor Profile

    2015 Orlando MyShadi Bridal Expo: Vendor Profile

    Author by Rina Shah The Arpan Group Congratulations to the Booth Decor competition winner fromthe September 2015 Orlando MyShadi Bridal Expo – Nikun Events Company! Born and raised in East Africa, Pinky Patel studied in England before moving to the United States where she spent …

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  • Let’s Celebrate Diwali

    Let’s Celebrate Diwali

    Author by Rina Shah The Arpan Group Let’s Celebrate Diwali Written by Anjali Joshi and Illustrated by Tim Palin Review by Rina Shah, The Arpan Group The need for diversity in literature, particularly children’s literature, is evident in bookstores and libraries around the country. Non-white …

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  • Nidhi Chanani 1

    Get to Know: Nidhi Chanani, Illustrator

    Author by Rina Shah The Arpan Group Freelance artist Nidhi Chanani has drawn over 700 illustrations, earning admiration and accolades for her whimsical and endearing portrayals of everyday life. Born in Calcutta and raised in Southern California, Chanani’s experiences both as an Indian American and …

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