Rina Shah

Rina Shah
rinashahRina Shah is the CEO and founder of The Arpan Group, a boutique ad agency and public relations firm that specializes in capturing untouched ethnic markets. From press releases and media kits to marketing materials and by-line articles, The Arpan Group customizes solutions based on the client’s needs. For more information, visit www.thearpangroup.com or email at rina@thearpangroup.com or call (703) 651-6670.

 

Rajesh Bhandari

Get to Know: Rajesh Bhandari, Musician

Get to Know: Rajesh Bhandari, Musician By Rina Shah, The Arpan Group Rajesh Bhandari first discovered the lyrical beauty of Indian classical music at a young age on a trip to Delhi, India. Bhandari and his father returned to the United States along with a harmonium and tabla beginning the young percussionist’s musical journey. Born in Queens, New York, Bhandari …

Get to Know: Mona Ahuja, Children’s Book Author

Get to Know: Mona Ahuja, Children’s Book Author

Get to Know: Mona Ahuja, Children’s Book Author By Rina Shah, The Arpan Group As a young child, Mona Ahuja listened to her mom tell magical stories about the Moon. Through those tales, Ahuja began to understand the importance of the Moon in Indian culture and folklore, an understanding she has since passed along to her three boys. Her love …

Amruta Houde

Get to Know: Amruta Houde, Public Health Advocate

Indians and Indian Americans have long been known for their success across a wide range of fields in the United States. Amruta Houde and Niraj Antani are two young Indian Americans making a mark and paving the way for others to join them in their quest to serve and positively impact their community. Learn more about what drives these impressive …

Get to Know: Niraj Antani, Ohio State Representative

Get to Know: Niraj Antani, Ohio State Representative

Get to Know: Niraj Antani, Ohio State Representative By Rina Shah, The Arpan Group   At the age of 23, Niraj Antani became the youngest serving member in the Ohio House of Representatives. Born and raised in Miami Township, Ohio, Antani remained in state and earned a Bachelor’s degree from The Ohio State University. Now 25, Antani (R – Ohio …

Designing the Ultimate Wedding Cake

Designing the Ultimate Wedding Cake

By Rina Shah, The Arpan Group That moment where the silver lining on the wedding planning cloud has finally arrived – the “design wedding cake” item on your wedding-to-do list! The venue has been selected, and contracts have been signed. You have met with every wedding vendor possible from photographers to wedding planners and décor professionals to hair and makeup …

Facialmask

Get to Know: Shilpi Chhotray, Founder of Samudra Skin & Sea

Author by Rina Shah The Arpan Group While studying the human impact of coral reef ecosystems in Cairns, Australia, during her undergraduate years at Virginia Tech University, entrepreneur and environmentalist Shilpi Chhotray discovered a newfound respect for the integral role played by the oceans in the overall well-being of our environment. An East Coast native, Shilpi earned a Master of …

Get to Know: Scott Haas, Psychologist and Author

Author by Rina Shah The Arpan Group Five years ago, clinical psychologist Scott Haas began interviewing Indian Americans and Indians living in the United States. Raised in both an immigrant family and a heavily immigrant community in Plainfield, New Jersey, Haas has a clear understanding of the challenges faced by individuals seeking both opportunity and the desire to assimilate in …

Eat, Drink, and Be Merry: Choosing a Wedding Caterer By Rina Shah, The Arpan Group

Eat, Drink, and Be Merry: Choosing a Wedding Caterer

Author by Rina Shah The Arpan Group For South Asians, weddings are just as much about celebrating a couple’s nuptials as about the festive food! Chances are guests may not remember intricate details from a wedding, but they will certainly recall memorable dishes and delectable desserts. One to five or more events comprise a typical South Asian Wedding, and food …

Mandaps, Marriage, and Mexico: Planning a Cultural Destination Wedding

Author by Rina Shah The Arpan Group Crystal blue waters crashing down on a pristine white beach, while a gentle breeze ruffles through the palm trees. An elegantly draped mandap glistens in the sunshine, while an intimate crowd eagerly watches two people embark on the journey of a lifetime. Sounds like a wedding in paradise, doesn’t it? Destination weddings and …

2015 Orlando MyShadi Bridal Expo: Vendor Profile

2015 Orlando MyShadi Bridal Expo: Vendor Profile

Author by Rina Shah The Arpan Group Congratulations to the Booth Decor competition winner fromthe September 2015 Orlando MyShadi Bridal Expo – Nikun Events Company! Born and raised in East Africa, Pinky Patel studied in England before moving to the United States where she spent over 20 years in an IT career. Realizing her passion lies elsewhere, Pinky began making …

Let’s Celebrate Diwali

Author by Rina Shah The Arpan Group Let’s Celebrate Diwali Written by Anjali Joshi and Illustrated by Tim Palin Review by Rina Shah, The Arpan Group The need for diversity in literature, particularly children’s literature, is evident in bookstores and libraries around the country. Non-white protagonists are pointedly absent from books read by school-aged children, which is a stark contrast …

Get to Know: Nidhi Chanani, Illustrator

Author by Rina Shah The Arpan Group Freelance artist Nidhi Chanani has drawn over 700 illustrations, earning admiration and accolades for her whimsical and endearing portrayals of everyday life. Born in Calcutta and raised in Southern California, Chanani’s experiences both as an Indian American and a woman inspire the moments captured in her illustrations as well as her upcoming graphic …

Funding Your Family’s Future jan 2016

Author by Rina Shah The Arpan Group Funding Your Family’s Future: A Guide to Choosing the Right Financial Planner Financial advisors aren’t just for millionaires. Individuals of all ages and circumstances can benefit from the guidance a financial advisor offers. Recent college graduates have different financial goals than couples in their 40s. A newly married couple may be interested in …

Get to Know: Karuna Chani, Beauty Expert and Makeup Artist

Author by Rina Shah The Arpan Group Internationally recognized makeup artist and skin care consultant Karuna Chani is known for her ability to blend eastern elements with western beauty trends. Born and raised in New York City, Chani graduated from Parsons School of Design, and later attended the Makeup Forever Academy in Paris, France. During her internships and post-graduate work, …

Book review

Author by Rina Shah The Arpan Group Let’s Celebrate Diwali Written by Anjali Joshi and Illustrated by Tim Palin Review by Rina Shah, The Arpan Group The need for diversity in literature, particularly children’s literature, is evident in bookstores and libraries around the country. Non-white protagonists are pointedly absent from books read by school-aged children, which is a stark contrast …

Your Wedding Decorator: Finding the Right Touch

Author by Rina Shah The Arpan Group From lavish designs and bold colors to pastel florals and subtle centerpieces, weddings can be the ultimate expression of a couple’s personality. Through intricately designed mandaps, lush, fragrant florals, and creative use of color, couples can personalize nearly every aspect of their wedding decorations. While the type of venue and the choice of …

Choosing the Right Venue For Your Vision

Choosing the Right Venue For Your Vision

Author by Rina Shah The Arpan Group Once a couple is engaged, along with the many congratulations and best wishes from family and friends, comes the inevitable onslaught of questions. When is the big day? Have you picked a place yet? Where you choose to host your wedding will likely be one of the most difficult decisions during the planning …

Why Couples Should Hire a Wedding Planner

Author by Rina Shah The Arpan Group The novelty of being engaged has worn off and reality hits with full force. There’s a wedding to plan! The entire process can be challenging – from compromising on style to managing the many opinions of all involved. With ample information available online via popular websites such as The Knot, MyShadi, Desh-Videsh, and …

Raising Confident, Cultured Child

Author by Rina Shah The Arpan Group   For first generation South Asian parents, raising children to be aware of their heritage can be daunting. The very task of raising confident, engaged, and academically inclined children is hard enough. Adding cultural understanding just complicates the situation, leaving us wondering if we have any clue as to how to be the …

Get to Know Sailaja Joshi

Author by Rina Shah The Arpan Group Like many young Asian American parents, Sailaja Joshi wanted to share stories about her Indian culture with her own children. Fond memories of Amar Chitra Kathas and stories told to her by her grandfather formed her expectations. As a new mom in 2013, Joshi went in search of books that would share her …